Wharton Digital Press Logo

This website does not support versions of Internet Explorer below version 9. Please try updating your version of Internet Explorer or using another browser. Thank You.

Wharton Digital Press  |  February 20, 2019

The Customer Centricity Playbook Wins 2019 Axiom Business Book Award

Customer Centricity Playbook cover

Wharton Digital Press is proud to announce that Peter Fader and Sarah Toms’ book, The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value, has earned an Axiom Business Book Award, receiving a bronze medal in the sales category.

Published in 2018, The Customer Centricity Playbook is a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.

According to the Axiom Business Book Awards, “The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators, with the understanding that business people are a very well-read and informed segment of the population, eager to learn about great new books that will inspire and inform them, and help them improve their careers and businesses.”