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The Latest from Wharton Digital Press

Featuring Wharton Digital Press books, authoritative and fast-reading guides that fit your busy life

Other Featured Faculty Selections

Plus, a selection of books authored by Wharton School professors and Wharton Digital Press authors from other leading publishers

Featured Author

Sarah E. Toms

Sarah E. Toms is executive director and co-founder of Wharton Interactive at The Wharton School at the University of Pennsylvania. She is coauthor of The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value.

The Customer Centricity Playbook Cover Image

The Customer Centricity Playbook

In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.