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Lead a new initiative. Launch a startup. Make an Impact.

Whenever, Wherever, with Wharton Digital Press

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Featured Author

Barbara E. Kahn

Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She is the author of The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption and Global Brand Power: Leveraging Branding for Long-Term Growth. Meet Barbara

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The Shopping Revolution

In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance. Learn More