Wharton Digital Press Logo

This website does not support versions of Internet Explorer below version 9. Please try updating your version of Internet Explorer or using another browser. Thank You.

Lead a new initiative. Launch a startup. Make an Impact.

Whenever, Wherever, with Wharton Digital Press

Homepage Banner Image Hidden

Lead a new initiative. Launch a startup. Make an Impact.

Whenever, Wherever, with Wharton Digital Press

Mobile Homepage Banner Image Hidden

BROWSE THE BOOKSTORE

Featuring Wharton Digital Press books, authoritative and fast-reading guides that fit your busy life

Plus, a selection of books authored by Wharton School professors and Wharton Digital Press authors from other leading publishers

Sign Up Today

Submit

Subscribe to the Wharton Digital Press newsletter and receive book news, free ebooks, and more in your inbox.

featured author image

Featured Author

Sarah E. Toms

Sarah E. Toms is executive director and co-founder of Wharton Interactive at The Wharton School at the University of Pennsylvania. She is coauthor of The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value. Meet Sarah.

The Customer Centricity Playbook Cover Image

The Customer Centricity Playbook

In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. Learn More.