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The Social Entrepreneur’s Playbook
Pressure Test, Plan, Launch and Scale Your Social Enterprise, Expanded Edition

Learn about a new free online Coursera course with the authors

In The Social Entrepreneur’s Playbook, developed with reader feedback from “one of the more unusual ebook…experiments of the year” (ThinReads), Wharton professor Ian C. MacMillan and Dr. James D. Thompson, director of the Wharton Social Entrepreneurship Program, offer a proven, tough-love approach to launching a successful social enterprise.

Because they believe in taking their own medicine, MacMillan and Thompson used their own systematic framework to publish this book. To test the market, they offered the first phase in their three-step method as a free ebook. Readers were invited to join The Social Entrepreneur’s Playbook Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book.

Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors’ more than 26 years’ combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase:

Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur’s Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources.


Download the free Worksheet Companion, here.

To order the ebook in bulk, please visit The Social Entrepreneur’s Playbook on

Pay It Forward

If you have found The Social Entrepreneur’s Playbook helpful, please consider paying it forward.

Just as MacMillan and Thompson developed the book based on reader feedback, they welcome your ideas on how to pay it forward.  Please email the authors at Wharton Digital Press with your feedback and suggestions.

Wishing you all the best with your social enterprise!


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