Take your gamification efforts to the next level

When The Economist covered Kevin Werbach and Dan Hunter’s new book For the Win in 2012, they referred to gamification as a “management craze.” Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more than a quarter of a million people have taken Werbach’s gamification course on Coursera.

Now, in their new ebook The Gamification Toolkit, Werbach and Hunter go deeper into the key game elements and provide you with the tools to take gamification to the next level. This brief but comprehensive ebook is a user’s guide to help you build a game—for the win.

  • Featured image for article: Q&A: Kevin Werbach on Livemint.com
    LiveMint.com, August 09, 2015

    Q&A: Kevin Werbach on Livemint.com

    Professor Kevin Werbach talks with LiveMint.com about when gamification works best.

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  • Featured image for article: A Coursera Exclusive: The Gamification Toolkit
    January 22, 2015

    A Coursera Exclusive: The Gamification Toolkit

    Coursera students receive exclusive first access to upcoming book from Kevin Werbach and Dan Hunter

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