Take Your Business to the Next Level—For the Win

Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.

In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School of the University of Pennsylvania. In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business.

For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.

In this informative guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!

“Video games now have the dubious honour of having inspired their own management craze. Called ‘gamification,’ it aims to take principles from video games and apply them to serious tasks. The latest book on the subject, For the Win, comes from Kevin Werbach and Dan Hunter, from the Wharton Business School and the New York Law School respectively….[T]heir central idea—that the world might be a better place if work was less of a necessary drudge and more of a rewarding experience in itself—is hard to argue with.”

—The Economist

“Here’s a conversion worthy of a Transformers movie: Take buttoned-down, MBA-toting business professionals and turn them into video game designers. That’s the goal of a new book about gamification, changing behavior of employees and customers by appealing to their sense of fun and their competitive instinct, video-game style. The coauthor of For the Win: How Game Thinking Can Revolutionize Your Business is Dan Hunter, who runs New York Law School’s Institute for Information Law and Society. He says gamification done right is about meaningful competition.”

—David Brancaccio, Marketplace, American Public Radio

“Werbach and Hunter aren’t playing around with this book on how to add the joy of gaming to your enterprise. This is a quick but thoughtful look into the pros and cons of gamification, what works and what doesn’t, with plenty of insight into what really motivates and engages customers and employees.”

—Daniel H. Pink, Author, To Sell Is Human and Drive
  • Featured image for article: Hawaii wins with gamification of state online services
    GCN.com, October 21, 2014

    Hawaii wins with gamification of state online services

    Inspired by the book “For the Win: How Game Thinking Can Revolutionize Your Business,” he took three main gaming elements – badges, leaderboards and points – and tweaked them to entice more users to state websites via my.hawaii.gov, launched in April as a one-stop shop for citizens’ government needs and services.

     

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  • Featured image for article: Gamers Find the Lost Spark: Business is Gamifying The Workplace To Score Some Goals
    In the Black Magazine, October 01, 2014

    Gamers Find the Lost Spark: Business is Gamifying The Workplace To Score Some Goals

    Kevin Werbach wrote the book on gamification for business, co-authoring For The Win: How Game Thinking Can Revolutionize Your Business. Here he talks us through the topic with In the Black magazine.

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  • Featured image for article: How Gamification Can Revolutionize Your Business with Kevin Werbach
    EngagingLeader.com, September 04, 2013

    How Gamification Can Revolutionize Your Business with Kevin Werbach

    Listen to Kevin Werbach discuss how gamification can revolutionize your business with Jessy Lahey, host of Engaging Leader.

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  • Featured image for article: Coursera at Penn Surpasses One Million Enrollees
    Penn News Today, May 13, 2013

    Coursera at Penn Surpasses One Million Enrollees

    Wharton associate professor Kevin Werbach’s “Gamification” class has been offered twice. Around 80,000 students signed up for the first round and nearly 63,000 are currently enrolled, making it the most popular of Penn’s offerings.

    Read More
  • Featured image for article: New Book: For the Win
    November 08, 2012

    New Book: For the Win

    In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game thinking.

    Read More
  • Featured image for article: For The Win Now Available for Preorder!
    October 26, 2012

    For The Win Now Available for Preorder!

    For The Win:  How Game Thinking Can Revolutionize Your Business, by Kevin Werbach and Dan Hunter, now available for preorder!  Order your copy now.

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