Take Your Business to the Next Level—For the Win
Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.
In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School of the University of Pennsylvania. In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business.
For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.
In this informative guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!
“Video games now have the dubious honour of having inspired their own management craze. Called ‘gamification,’ it aims to take principles from video games and apply them to serious tasks. The latest book on the subject, For the Win, comes from Kevin Werbach and Dan Hunter, from the Wharton Business School and the New York Law School respectively….[T]heir central idea—that the world might be a better place if work was less of a necessary drudge and more of a rewarding experience in itself—is hard to argue with.”
“Here’s a conversion worthy of a Transformers movie: Take buttoned-down, MBA-toting business professionals and turn them into video game designers. That’s the goal of a new book about gamification, changing behavior of employees and customers by appealing to their sense of fun and their competitive instinct, video-game style. The coauthor of For the Win: How Game Thinking Can Revolutionize Your Business is Dan Hunter, who runs New York Law School’s Institute for Information Law and Society. He says gamification done right is about meaningful competition.”
“Werbach and Hunter aren’t playing around with this book on how to add the joy of gaming to your enterprise. This is a quick but thoughtful look into the pros and cons of gamification, what works and what doesn’t, with plenty of insight into what really motivates and engages customers and employees.”
FT.com, January 28, 2015
Poor design blights progress in making a game of working life
Work can be dull and repetitive. Games are fun and engaging. So why not turn work into a game? That is the thinking behind gamification — injecting everyday workplace tasks with elements taken from computer games.
GCN.com, October 21, 2014
Hawaii wins with gamification of state online services
Inspired by the book “For the Win: How Game Thinking Can Revolutionize Your Business,” he took three main gaming elements – badges, leaderboards and points – and tweaked them to entice more users to state websites via my.hawaii.gov, launched in April as a one-stop shop for citizens’ government needs and services.
In the Black Magazine, October 01, 2014
Gamers Find the Lost Spark: Business is Gamifying The Workplace To Score Some Goals
Kevin Werbach wrote the book on gamification for business, co-authoring For The Win: How Game Thinking Can Revolutionize Your Business. Here he talks us through the topic with In the Black magazine.
EngagingLeader.com, September 04, 2013
How Gamification Can Revolutionize Your Business with Kevin Werbach
Listen to Kevin Werbach discuss how gamification can revolutionize your business with Jessy Lahey, host of Engaging Leader.