Wharton Digital Press and its authors are true partners in this innovative electronic publishing venture. Its cooperative nature is reflected in Wharton Digital Press’s agreement to share revenue from sales of books with the author. Both the Press and the author contribute to the partnership and both share responsibility for its success.
What Wharton Digital Press Brings to the Partnership:
FOCUS ON INNOVATION:
Wharton Digital Press encourages authors to think beyond traditional notions of a “book” in order to find the best way to convey their ideas. Length, format, and medium can be shaped to maximize an author’s message.
DIGITAL PUBLISHING EXPERTISE:
Wharton Digital Press has an experienced and knowledgeable digital publishing team. The Press works with authors to develop the idea, hone the material, prepare the book for publication, and distribute it to the global business community in the format that best suits the content.
PRESTIGIOUS EDITORIAL BOARD:
Wharton Digital Press’s Editorial Board ensures that each book meets the highest standards. The Editorial Board comprises a cross-disciplinary group of the Wharton School’s senior faculty members.
A GLOBAL NETWORK:
Wharton Digital Press is part of a network of nearly 2 million Wharton students, alumni, executive education participants, and Knowledge@Wharton subscribers. The Press invites authors to join this community and take part in a continuous and thought-provoking discussion of timely, critically important business issues.
Wharton Digital Press creates an individualized marketing and publicity plan and works closely with each author to implement it.
ACCESS TO READERS:
Perseus Books Group’s Constellation subsidiary distributes Wharton Digital Press books to a variety of platforms and devices, from Amazon’s Kindle to Apple’s iPad to Barnes & Noble’s Nook. Wharton Digital Press’s print books are available through print-on-demand technology.
What Wharton Digital Press authors bring to the partnership:
Wharton Digital Press authors break new ground, and they are deeply passionate about exploring opportunities to make today’s leaders more successful. Wharton Digital Press authors approach topics with fresh perspectives.
Wharton Digital Press authors are thought leaders in their areas of business, bringing with them broad experience and deep knowledge that are critical to today’s managers. They are invested in sharing what they know and have learned to a reading audience.
Wharton Digital Press authors are well-known and respected. Their credibility enhances the relationship with their readers.
A PART OF THE COMMUNITY:
Within the Wharton community, these authors join in an ongoing discussion of timely and important business matters. The authors contribute to this discussion and benefit from the interactions that these collaborations foster.
COMMITMENT TO SPREADING THE WORD:
Wharton Digital Press authors use their contacts and networks to help spread the word about their books. They have innovative ideas about how to build awareness; they engage fully in creating and implementing the marketing and publicity plans with Wharton Digital Press.
DEEP UNDERSTANDING OF THEIR AUDIENCE:
Wharton Digital Press authors have built relationships with the business community. They have strong connections to their audience, and they understand the depth of knowledge and insight that readers are seeking from their books.