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Yoram (Jerry) Wind Headshot

Yoram (Jerry) Wind

Jerry Wind is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program, the Wharton Future of Advertising Program, and the co-founder of the Wharton-QS Reimagine Education program. He joined Wharton in 1967. He led the development of the Wharton globalization strategy (1995-97), the reinvention of the Wharton MBA curriculum (1991-93), and the creation of the Wharton Executive MBA Program (1974). He was founding director of the Joseph H. Lauder Institute, the Wharton International Forum, and was the founding editor of Wharton School Publishing. He has edited top marketing journals, published over 250 articles and 20 books, and received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award. He was one of the original Legends in Marketing, with an 8-volume anthology published by Sage in 2014. He has consulted with over 100 companies and testifies in intellectual property and antitrust cases.

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