Wharton Digital Press Logo

This website does not support versions of Internet Explorer below version 9. Please try updating your version of Internet Explorer or using another browser. Thank You.

Peter Fader Headshot

Peter Fader

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. He is also the Co-Director of the Wharton Customer Analytics Initiative, an academic research center focused on fostering productive collaborations between data-driven firms and top academic researchers around the world. Fader has been quoted or featured in The New York Times, The Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media. He has also won many awards for his teaching and research accomplishments. In 2009, Fader was named a “Professor to Watch” by the Financial Times, which discussed his interest in “the swathes of hard data consumers generate through their spending habits.”

Courses by the author

Wharton Executive Education

Wharton Online: Introduction to Marketing

Wharton Online: Customer Analytics

Wharton Online: Managing the Value of Customer Relationships

By the Author

Customer Centricity Cover Image