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Paul J. H. Schoemaker Headshot

Paul J. H. Schoemaker

Paul J.H. Schoemaker is a pioneer in the field of decision sciences, among the first to combine the practical ideas of decision theory, behavioral economics, scenario planning, and risk management into a set of strategic decision-making tools for managers. He is co-author of a landmark book on the subject, Winning Decisions: Getting It Right the First Time. Paul is also an entrepreneur: he is founder and served as CEO as well as Chairman of Decision Strategies International, Inc. and was co-founder of Strategic Radar, Inc. Paul is a dedicated educator: he served for a decade as research director of the Mack Center for Technological Innovation at the Wharton School of the University of Pennsylvania, and for five years as a director of the Decision Education Foundation, conducting hundreds of lectures and executive seminars around the world.

Paul has advised more than 100 organizations around the world and serves as board chairman of three companies (one based in Europe). He is coauthor (with J. Edward Russo) of Decision Traps and Winning Decisions, which jointly sold more than 100,000 copies. He is also author of Profiting from Uncertainty, Peripheral Vision (with George Day), and Chips, Clones and Living Beyond 100 (with Joyce Schoemaker). Paul has written over 100 academic and applied papers, in such journals as the Harvard Business Review, Journal of Mathematical Psychology, Behavioral and Brain Sciences, Management Science, and The Journal of Economic Literature.

A native of the Netherlands, Paul lives on the East Coast with his wife; they have two children.

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Wharton Executive Education 

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