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Keith E Niedermeier

Keith E. Niedermeier is the Director of the Undergraduate Marketing Program and an Adjunct Professor of Marketing at the Wharton School of the University of Pennsylvania. He previously spent five years as an Assistant Professor of Marketing at Penn State University and is also a Visiting Professor at the Peking University, Beijing International MBA program. He received his Ph.D. in Social Psychology from Michigan State University in 1999. Before going into academics, he worked in advertising at a large Midwest firm specializing in the automotive industry and business-to-business marketing.

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