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George S. Day Headshot

George S. Day

George S. Day is the Geoffrey T. Boisi Professor and codirector of the Mack Institute for Innovation Management at The Wharton School, University of Pennsylvania. Past chairman of the board for the American Marketing Association, he has served as a consultant to GE, IBM, Medtronic, Merck, W.L. Gore & Associates, and other corporations. His books include Innovation Prowess, Strategy from the Outside In and Peripheral Vision, among others. Day lives in Villanova, Pennsylvania.

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Innovation Prowess Cover ImageStrategy from the Outside in Cover Image