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David R. Bell Headshot

David R. Bell

David R. Bell is the Xinmei Zhang and Yongge Dai Professor at the Wharton School of the University of Pennsylvania, where he studies how we use the Internet and related technologies to search, shop, and sell. David developed Wharton’s first course on digital marketing and e-commerce, and he is an active angel investor in, and adviser to, a variety of successful Internet startups. David is a New Zealand citizen and received his PhD from Stanford University’s Graduate School of Business. He divides his time between Philadelphia and San Francisco, and searches and shops online from both places.

Courses by the author

Wharton Executive Education 

Wharton Online: Introduction to Marketing

Wharton Online: Entrepreneurship 1: Developing the Opportunity

Wharton Online: Entrepreneurship 2: Launching Your Start-Up

Wharton Online: Entrepreneurship 3: Growth Strategies

Wharton Online: Entrepreneurship 4: Financing and Profitability

Wharton Online: Wharton Entrepreneurship Capstone

Wharton Online: Digital Marketing, Social Media and E-Commerce for Your Business


By the Author