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Catharine Findiesen Hays Headshot

Catharine Findiesen Hays

Catharine Findiesen Hays is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of “Marketing Matters” on Business Radio Powered by the Wharton School on Sirius XM 111. The Wharton Future of Advertising Innovation Network is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of “advertising.” wfoa.wharton.upenn.edu

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