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Barbara E. Kahn Headshot

Barbara E. Kahn

Barbara E. Kahn is the Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker Retailing Center at The Wharton School of the University of Pennsylvania. Kahn has been quoted or featured in the New York Times, Wall Street Journal, Financial Times, Washington Post, USA Today, NPR’s Marketplace, and elsewhere.

Courses by the author

Wharton Executive Education 

Wharton Online: Introduction to Marketing

By the Author