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The Network Imperative

How to Survive and Grow in the Age of Digital Business Models

Barry Libert, Megan Beck, and Yoram (Jerry) Wind

Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry.

But this seismic shift isn’t unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening.

So the question isn’t whether your organization needs to change, but when and how much.

The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers.

Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model.

The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.

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About the Authors

Barry Libert

Barry Libert is Chairman and CEO of OpenMatters and a former Senior Fellow at the Wharton SEI Center for Advanced Studies in Management. Libert is also an angel investor, board member, and has been a business model and digital adviser to companies such as AT&T, Microsoft, GE Healthcare, Deloitte, ESPN, and Goldman Sachs and has co-authored 6 books and 20+ ebo ... More

Megan Beck

Megan Beck is the Chief Robo and Product Officer at OpenMatters, where she leads the firm’s investor and business research, publications, and curriculum initiatives. She is a former associate at the Wharton SEI Center for Advanced Studies in Management. ... More

Yoram (Jerry) Wind

Yoram (Jerry) Wind is the Lauder Professor Emeritus of Marketing at The Wharton School of the University of Pennsylvania, and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program, the Wharton Future of Advertising Program, and the co-founder of the Wharton-QS Reimagine Education program. He has edited top ... More

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