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The Network Challenge

Strategy, Profit, and Risk in an Interlinked World

Paul R Kleindorfer, Yoram J Wind, and Robert E Gunther

New Paperback Edition

Networks and the Enterprise: Breakthrough Thinking and Actionable Strategies

“This book presents an amazing collection of insights on underlying forces and ways to thrive in our post-Coaseian age an age in which the centralized firm is changing into an agile and resilient network of participants. A must read for a world where unpredictability reigns supreme.”
—John Seely Brown, Independent Co-Chair of the Deloitte Center for Edge Innovation, and Senior Fellow at the Annenberg Center for Communication at the University of Southern California

“I couldn’t wait to get my hands on this research I have already begun to put the ideas into practice in designing next-generation open innovation networks the diversity of ideas and perspectives is truly amazing and will be a terrific resource to anyone seeking to move to new business models based on the power of networks for innovation, marketing, and creating and leveraging big ideas. Job well done!”
—Larry Huston, Creator of the Connect and Develop program for Procter & Gamble, and Managing Director of 4iNNO, a major Open Innovation consulting practice

“In our borderless world, every manager needs to understand the strategic implications of networks. For the first time, The Network Challenge brings together thought leaders from many fields a team of experts as broad as the network challenge itself.”
—Kenichi Ohmae, author of more than 100 books, including the seminal work, The Mind of the Strategist, advisor on global strategy to foreign governments and scores of multinational corporations, selected by “The Economist” as one of five management gurus in the world.

Networks define modern business. Networks introduce new risks (as seen by the rapid spread of contagion in global financial markets) and opportunities (as seen in the rapid rise of network-based businesses).

While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportunities. This book s 28 original essays include

  • CK Prahalad on networks as the new locus of competitive advantage
  • Russell E. Palmer on leadership in a networked global environment
  • Dawn Iacobucci and James M. Salter II on the business implications of social networking
  • Franklin Allen and Ana Babus on contagion in financial markets
  • Steven O. Kimbrough on artificial intelligence, evolutionary computation, and networks
  • Satish Nambisan and Mohan Sawhney on tapping the global brain for innovation
  • Manuel E. Sosa on coordination networks in product development
  • Christophe Van den Bulte and Stefan Wuyts on customer networks
  • Christoph Zott and Raphael Amit on using business models to drive network-based strategies
  • Yoram (Jerry) Wind, Victor Fung, and William Fung on network orchestration
  • Valery Yakubovich and Ryan Burg on network-based HR strategy
  • Howard Kunreuther on risk management strategies for an interdependent world
  • Paul R. Kleindorfer and Ilias D. Visvikis on integrating financial and physical networks in global logistics
  • Witold J. Henisz on network-based political and social risk management
  • Boaz Ganor on terrorism networks
  • And much more…
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About the Authors

Paul R Kleindorfer

Paul R. Kleindorfer was the Paul Dubrule Professor of Sustainable Development and Distinguished Research Professor at INSEAD, Fontainebleau, and the Anheuser Busch Professor of Management Science (Emeritus) at the Wharton School of the University of Pennsylvania. Dr. Kleindorfer graduated with distinction from the U. S. Naval Academy in 1961. He studied on a Fulbr ... More

Yoram J Wind

Jerry Wind is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program, the Wharton Future of Advertising Program, and the co-founder of the More

Robert E Gunther

Robert Gunther is coauthor or collaborator on more than 20 books, including The Wealthy 100 and The Truth About Making Smart Decisions. He has appeared on CNBC s Power Lunch, NPR s Morning Edition, and numerous local and national radio and television programs, and his projects have been featured in The New York Times, Time, US ... More

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