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Publication date: March 5, 2019

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The Disruptor’s Agenda

How to Create a Strategy for Breakthrough Growth

Charlene Li

To be competitive, it’s no longer enough to be innovative—you must have a strategy for disruption, a plan to identify and seize an opportunity no one else has the audacity or confidence to reach for.

Disruptors don’t just blow things up—they also create and build things that results in huge, positive change. It’s the breakthrough growth that Disruptors create that is disruptive.

Most people don’t like to change, they like things to stay the same. But Disruptors are wired differently. They walk on the knife’s edge because it makes them stretch and grow. And they lead organizations capable of executing a disruption strategy that balances short-term execution to achieve today’s goals against planning and investing for the future. These disruptive organizations have what we call a high “Disruption Quotient” or DQ—the ability to formulate and execute a disruption strategy that results in breakthrough growth.

Disruption is not an absolute, but rather, a continuum of skills that can be developed to transform a legacy business into a frontrunner. It’s deceptively simple, with only four components:

  • A focus on next generation customers
  • Vision practices that create alignment
  • Groundswell leadership
  • Intentional culture creation

This book is filled with case studies, data-backed research, and most importantly, activities to help you build your own disruptor’s agenda.

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About the Author

Charlene Li

Charlene Li is founder and CEO of Altimeter Group and the author of the New York Times bestseller Open Leadership: How Social Technology Can Transform How You Lead. She is also the coauthor of the critically acclaimed, bestselling Groundswell: Winning in a World Transformed by Social Technologies, which was named one of the best business books in 2008. She is one of the foremost experts on digital strategies and a consultant and independent thought leader on leadership, strategy, employee engagement, and marketing. Formerly, Charlene was vice president and principal analyst at Forrester Research, worked in online newspaper publishing, and was a consultant with Monitor Group. She was named one of the 100 most creative people in business by Fast Company in 2010 and one of the most influential wom ... More

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