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The Customer Centricity Playbook Ebook Bundle

Collect two thought-leading books on customer centricity when you purchase The Customer Centricity Playbook Ebook Bundle.

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The Customer Centricity Playbook

In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

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Customer Centricity

A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value.

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