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The Social Entrepreneur’s Playbook, Online Learning Edition Cover Image Free Download
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The Social Entrepreneur’s Playbook, Online Learning Edition

Phase One: Pressure Test Your Start-Up Idea

Ian C. MacMillan and James D. Thompson

“An important contribution to help aspiring entrepreneurs take the first step.” —David Bornstein, Author of How to Change the World: Social Entrepreneurs and the Power of New Ideas

This free Online Learning Edition of The Social Entrepreneur’s Playbook covers the first of three phases in the social enterprise startup process.

This Online Learning Edition includes:

  • Introduction: The Creation of Social Wealth Out of Poverty
  • Chapter 1. Articulate Your Targeted Problem and Substantiate Your Proposed Solution
  • Chapter 2. Specify Performance Criteria
  • Chapter 3. Define and Segment Your Target Population
  • Chapter 4. Understand the Beneficiary Experience
  • Chapter 5. Analyze the Most Competitive Alternative
  • Chapter 6. Identify Operations Realities
  • Chapter 7. Address the Inevitable Sociopolitics
  • Chapter 8. Develop a Concept Statement

The Social Entrepreneur’s Playbook: Pressure Test, Plan, Launch and Scale Your Social Enterprise, Expanded Edition, by Ian C. MacMillan and James D. Thompson, covers all three phases of the start-up to scale-up process.

To sign up for MacMillan and Thompson’s online course, sign up here.

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About the Authors

Ian C. MacMillan

Ian (Mac) C. MacMillan is the The Dhirubhai Ambani Emeritus Professor of Innovation and Entrepreneurship at the Wharton School, University of Pennsylvania. Previously, he was the academic director of the Sol C. Snider Entrepreneurial Center. Mac has taught at Columbia University, Northwestern University, and New York University. Prior to joining the academic world, he was a chemical engineer, and gained experience in gold and uranium mines, chemical and explosives factories, oil refineries, soap and food manufacturers, and the South African At ... More

James D. Thompson

James D. Thompson is the co-founder and director of the Wharton Social Entrepreneurship Program and Adjunct Associate Professor at the School of Social Policy and Practice of the University of Pennsylvania. His current areas of research focus are social innovation, future market growth, and investment under conditions of high uncertainty. He teaches in Wharton Executive Education programs and works with management teams around the world to design and execute growth strategies that increase the value of their firms. Prior to joining the acade ... More