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The Power of Impossible Thinking

Transform the Business of Your Life and the Life of Your Business

Yoram (Jerry) R. Wind and Colin Cook

50,000 copies sold, now in paperback… If you can think impossible thoughts, then you can do impossible things!!

  • The power of change: create new thinking for new solutions!
  • Includes a new introduction demonstrating the “power of impossible thinking,” plus access to exclusive book summary and authors’ interview at the book’s companion Web site.

“The Power of Impossible Thinking” is about getting better at making sense of what’s going on around you so you can make decisions that respond to “reality,” not inaccurate or obsolete models of the world. This bestseller reveals how mental models stand between you and the truth and how to transform them into your biggest advantage! Learn how to develop new ways of seeing, when to change to a new model, how to swap amongst a portfolio of models, howto understand complex environments and how to do “mind R and D,” improving models through constant experimentation. Jerry Wind and Colin Crook review why it’s so hard to change mental models and offer practical strategies for dismantling “hardened missile silos.” Finally they show how to access models quickly through intuition, and assess the effectiveness of any mental model.

Purchasers of this book gain access to audio summaries on a companion web site, along with a new half-hour interview with the authors.

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About the Authors

Yoram (Jerry) R. Wind

Yoram (Jerry) Wind is the Lauder Professor Emeritus of Marketing at The Wharton School of the University of Pennsylvania, and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program, the Wharton Future of Advertising Program, and the co-founder of the Wharton-QS Reimagine Education program. He has edited top marketing journals, published over 250 articles and 20 books, and received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator ... More

Colin Cook

Colin Crook is senior fellow of The Wharton School of the University of Pennsylvania, Advisory Board, member of Rein Capital, editorial board member of the journal Emergence, and has served on numerous National Academy committees and advisory groups. He has provided advice to governments and businesses around the world, and is a Fellow of the Royal Academy of Engineering (UK). He was formerly Chief Technology Officer for Citicorp. ... More

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