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The New Science of Retailing

How Analytics are Transforming the Supply Chain and Improving Performance

Marshall Fisher and Ananth Raman

Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they’re unsure of how to sort through it and use it to make smart decisions. The result? They’re struggling with profit-sapping supply chain problems including stock-outs, overstock, and discounting.

It doesn’t have to be that way. In The New Science of Retailing, supply chain experts Marshall Fisher and Ananth Raman explain how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins.

Featuring case studies of retailing exemplars from around the world, this practical new book shows you how to:

  • Mine your sales data to identify “homerun” products you’re missing
  • Reinvent your forecasting and pricing strategies
  • Build end-to-end agility into your supply chain
  • Establish incentives that align your supply chain partners behind shared objectives
  • Extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards

Highly readable and compelling, The New Science of Retailing is your playbook for turning all that data into a wellspring for new profits and unprecedented efficiency.

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About the Authors

Marshall Fisher

Marshall L. Fisher is the UPS Professor of Operations and Information Management at the Wharton School of the University of Pennsylvania and codirector of the Fishman-Davidson Center for Service and Operations Management. Dr. Fisher co-founded 4R Systems, Inc., in 1999 and serves as its Chairman. He joined the Boston Manufacturing and Distribution Sales office of IBM. After teaching assignments at the University of Chicago and Cornell University, Dr. Fisher joined the faculty of the Wharton School in 1975. He has ... More

Ananth Raman

Ananth Raman is UPS Foundation Professor of Business Administration at the Harvard Business School and specializes in supply chain management. He has taught courses on various aspects of Operational Excellence -- supply chain management, technology and operations management, and service operations -- to MBA students and executive participants. He serves as Faculty Chair for the Owner/President Management Program for business owners and entrepreneurs, and is also actively involved in guiding multiple doctoral students at Harvard Business School ... More

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