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Make the Rules or Your Rivals Will

Richard Shell

This book introduces a dynamic, new framework for using law, litigation, regulation and lobbying as part of competitive business strategy.

Every business strategist, entrepreneur, and corporate lawyer needs to understand a basic truth of the modern market—you must make the legal rules that govern your products and services or one of your competitors will. And it is much easier to stay in business if you are the one writing the rules.

Written in a lively style with a host of stories and examples drawn from business history as well as contemporary events, professor G. Richard Shell of the world-famous Wharton School of Business shows how business leaders from Henry Ford and Bill Gates and corporate rivals from Coke to Pepsi have fought and won the battle for legal supremacy.

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About the Author

G. Richard Shell

G. Richard Shell is the Thomas Gerrity Professor of Legal Studies, Business Ethics, and Management at the Wharton School. The creator of Wharton’s popular “Success Course,” his previous books include the award-winning Bargaining for Advantage: Negotiation Strategies for Reasonable People and, with Mario Moussa, The Art of Woo: Using Strategic Persuasion to Sell Your Ideas. He lives with his family near Philadelphia. ... More

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