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Learning from Catastrophes

Strategies for Reaction and Response

Howard Kunreuther and Michael Useem

Foreword by Klaus Schwab

Events ranging from Hurricane Katrina to the global economic crisis have taught businesspeople an unforgettable lesson: if you don’t plan for “extreme risk,” you endanger your organization’s very survival.

But how can you plan for events that go far beyond anything that occurs in normal day-to-day business? In Learning from Catastrophes, two renowned experts present the first comprehensive strategic framework for assessing, responding to, and managing extreme risk. Howard Kunreuther and Michael Useem build on their own breakthrough work on mitigating natural disasters, extending it to the challenges faced by real-world enterprises.

Along with the contributions of leading experts in risk management, heuristics, and disaster recovery, they identify the behavioral biases and faulty heuristics that mislead decision makers about the likelihood of catastrophe. They go on to identify the hidden links associated with extreme risks, and present techniques for systematically building greater resilience into the organization. The global best-seller The Black Swan told executives that “once in a lifetime” events are far more common and dangerous than they ever realized. Learning from Catastrophes shows them exactly what to do about it.

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About the Authors

Howard Kunreuther

Howard Kunreuther, James G. Dinan Professor of Decision Sciences and Public Policy and codirector, Wharton Risk Management and Decision Processes Center at The Wharton School of the University of Pennsylvania. His recent books include At War with the Weather (with Erwann Michel-Kerjan), winner of the Kulp-Wright Book Award from the American Risk and Insurance Association in 2011; Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry (with Mark Pauly and Stacey McMorrow); and Leader ... More

Michael Useem

Michael Useem is director of the Center for Leadership and Change Management and William and Jacalyn Egan Professor of Management at The Wharton School of the University of Pennsylvania. He is the author of The Leadership Moment, Investor Capitalism, and The Go Point, among other books. The Leadership Moment was included in The 100 Best Business Books of All Time, written by the publishers of 800 CEO Read, and listed as one of the 10 best leadership ... More

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