Groundswell, Expanded and Revised Edition
Winning in a World Transformed by Social Technologies
Charlene Li and Josh Bernoff
It’s an unstoppable groundswell that affects every industry—yet it’s still utterly foreign to most companies running things now.
When consumers you’ve never met are rating your company’s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you’ll learn to:
- Evaluate new social technologies as they emerge
- Determine how different groups of consumers are participating in social technology arenas
- Apply a four-step process for formulating your future strategy
- Build social technologies into your business
Groundswell is required reading for executives seeking to protect and strengthen their company’s public image.
About the Authors
Charlene Li is founder and CEO of Altimeter Group and the author of the New York Times bestseller Open Leadership: How Social Technology Can Transform How You Lead. She is also the coauthor of the critically acclaimed, bestselling Groundswell: Winning in a World Transformed by Social Technologies, which was named one of the best business ... More
Josh Bernoff, a vice president and principal analyst at Forrester Research, is one of America's most frequently quoted research analysts. ... More