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Wharton Digital Press  |  April 17, 2019

The Shopping Revolution Wins IBPA Benjamin Franklin Book Award

The Shopping Revolution CoverThe Shopping Revolution, Wharton School professor Barbara Kahn’s examination of an era of change in the retail environment, has been named a Silver winner in the 2019 Independent Book Publishers Association (IBPA) Benjamin Franklin Awards’ business and career category.

The IBPA Benjamin Franklin Awards recognize excellence and innovation in independent publishing, according to the association.

“Unlike many other award programs, the IBPA Benjamin Franklin Award program demands both editorial and design excellence and entrants are judged independently on both,” IBPA CEO Angela Bole said.

In The Shopping Revolution, Kahn studies companies that have been successful during a wave of seemingly endless disruption, offering fresh insights into what we can learn from their ascendance.

Kahn, the Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania, presents a framework that any company can use to create a competitive strategy to survive and thrive in today’s—and tomorrow’s—retail environment.

Neil Blumenthal, the co-CEO and co-founder of Warby Parker, has called it “an essential read for anyone who wants to keep pace with their customers and anyone who wants to understand the massive changes underway in retail.”

The Shopping Revolution is also a finalist in the 2018 INDIES Book of the Year Awards along with two other Wharton Digital Press titles—Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy, by Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel, and Crack the C-Suite Code: How Successful Leaders Make It to the Top, by Cassandra Frangos.

Kahn is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 75 articles in leading academic journals. She is also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, and she is the coauthor of Grocery Revolution: The New Focus on the Consumer.