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Wharton Digital Press  |  October 26, 2012

For The Win Now Available for Preorder!

For The Win:  How Game Thinking Can Revolutionize Your Business, by Kevin Werbach and Dan Hunter, now available for preorder!  Order your copy now.

In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter, lawyers and World of Warcraft players, created the world’s first course on gamification at the Wharton School. In their book, they reveal how game thinking-addressing problems like a game designer-can motivate employees and customers and create engaging experiences that can transform your business.

For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.  In this informative guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!

For more information, visit For the Win.