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From the Blog

May 21, 2019   |   Wharton Digital Press

Wharton Professors Aim to Provide a Roadmap to Turn Sporadic Interactions with Customers into Connected Relationships

Nicolaj Siggelkow and Christian Terwiesch, Wharton School professors and co-directors of the Mack Institute for Innovation Management, have published Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage.