What Wharton Digital Press Brings to the Partnership
Focus on Innovation
Wharton Digital Press encourages authors to think beyond traditional notions of a “book” in order to find the best way to convey their ideas. Length, format, and medium are shaped to maximize an author’s message.
Wharton Digital Press has an experienced and knowledgeable digital publishing team. Wharton Digital Press works with authors to develop their idea, hone the material, prepare the book for publication, and distribute it to the global business community.
Wharton Digital Press readers and authors are part of the global Wharton community, which includes more than 225 faculty members, 95,000 alumni, 5,000 students across 10 academic departments, 20 research centers, and more than 9,000 executive education participants annually.
Quick to Market
Wharton Digital Press has developed a flexible, innovative production process that allows it to publish rapidly when unique opportunities or current events demand it.
Wharton Digital Press creates an individualized marketing and publicity plan and works closely with each author to implement it.
Access to Readers
Wharton Digital Press books are available in the English language wherever books are sold online in more than 200 countries and territories.
Submissions Guidelines for Authors
Wharton Digital Press seeks proposals for short-form business books directed to a general business audience, in the areas of management, strategy, innovation, entrepreneurship, finance and investment, leadership, marketing, operations, human resources, social responsibility, and more.
Your project should be 15,000-30,000 words in length, break new ground, and take advantage of the unique opportunities presented by digital publishing. If you wish to submit a proposal for consideration, please follow these guidelines.
The one-page cover letter should provide a brief overview of the project and a summary of your qualifications. Please highlight distinguishing factors that set your project apart from the competition.
Proposals typically run 5-20 pages. A proposal should include the following elements:
- Working Title and Subtitle. Please provide a compelling title and subtitle that communicate what the book is about and to whom it is directed.
- Brief description. In 2-3 paragraphs, tell us about your book, to whom it is directed, what the reader will get out of it, and how it is innovative and unique. Please note if your project will be controversial, offer breakthrough information, be newsworthy, or contain special enhancements such as audio or video. Please also make note of the length of your book, whether it is short (7,500-10,000 words), mid-length 15,000-30,000 words), or longer (40,000 words or longer).
- Biography. Please provide a biographical description that positions you as a thought leader and an expert on your subject. Include your position, your educational background, any special awards, and any media you have been featured in. Your CV should also be provided as an attachment.
- Audience/Market. Identify your target market. Pinpoint the primary and secondary audiences. Demonstrate your direct relationship with this audience. Explain how you are currently reaching your audience. Please be specific and provide numbers to quantify the audience whenever possible.
- Competitive Advantage. Please provide a competitive analysis of the books that will compete with yours, and then explain how your book will stand out from the competition.
- Promotional Plans. An author’s involvement in promoting the book is a key factor in a book’s success. Tell us how you plan to promote your project, including your social networking efforts, professional affiliations, conferences, speaking engagements, mailing lists, and so on. Explain how you will contribute to the Wharton Digital Press community of authors and readers.
- Annotated Table of Contents. Outline the contents of the book in detail.
To learn where to send your proposal, please contact Wharton Digital Press via the Contact page.