“This is the best book on innovation that I have read. As Day illustrates, innovation is messy and multi-faceted, but requires a disciplined approach. This book concisely joins the dots of his and others’ experience to help managers create an organization that can repeatedly innovate and challenge itself to change.”
— Robert N. Shaddock, Senior Vice President and Chief Technology Officer, TE Connectivity
Achieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams struggle to reach their firm’s ambitious growth targets and suffer slow growth. What distinguishes these growth laggards from growth leaders like IBM, Nike, LEGO, American Express, Amazon, and Samsung that realize their full potential for growth?
Wharton professor George S. Day reveals how growth leaders use their innovation prowess to accelerate their growth at a faster rate. In this essential guide, Day shows how to build this prowess by combining discipline in growth-seeking activities with an organizational ability to innovate. He advises managers on how to:
- Set a growth strategy that is realistic while still stretching the organization
- Search for the best growth opportunities along the full spectrum of fourteen growth pathways
- Aim growth-seeking activities toward the creation of new customer value
- Learn to profit from the uncertainty of innovation by successfully assessing and containing risk
- Build the organizational muscle to implement an ambitious growth strategy
- Move faster from ideas to impact
With the strategies, processes, and methods discussed in Innovation Prowess, leaders can build a tested and comprehensive strategy for driving organic growth year after year.
George S. Day teaches in the following Wharton Executive Education programs: