“One of the more unusual ebook…experiments of the year” (ThinReads)

In The Social Entrepreneur’s Playbook, Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, offer a proven, tough-love approach to launching a successful social enterprise.

Because they believe in taking their own medicine, MacMillan and Thompson used their own systematic framework to publish this book. To test the market, they offered the first phase in their three-step method as a free ebook. Readers were invited to join The Social Entrepreneur’s Playbook Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book.

Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors’ more than 26 years’ combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase:

  • Phase One: Pressure Test Your Start-Up Idea
  • Phase Two: Plan Your Social Enterprise
  • Phase Three: Launch and Scale Your Social Enterprise

Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur’s Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources.

“Social entrepreneurship represents an innovative and effective mechanism for addressing many problems around the world. The Social Entrepreneur’s Playbook is an important contribution to help aspiring entrepreneurs take the first step.”

—David Bornstein, author of How to Change the World: Social Entrepreneurs and the Power of New Ideas

The Social Entrepreneur’s Playbook shows us how to understand, evaluate, and pragmatically fund investments designed for significant social impact.  It is essential reading for those who care about deploying philanthropic and impact investing resources for the greatest good.”

—Ronald D. Cordes, Board Member, Impact Assets; Co-Chairman, Genworth Financial, Inc.

“The Social Entrepreneur’s Playbook provides invaluable insights into how best to foster truly sustainable enterprises that are economically viable and that significantly improve quality of life for individuals and communities.”

—Kenneth C. Frazier, Chairman of the Board, President, and CEO, Merck & Co., Inc.

“The processes recommended in The Social Entrepreneur’s Playbook show that due diligence matters, and can be carried out, for organizations that attend to those in need…. What’s more: MacMillan and Thompson clearly walk their talk; rather than simply publishing a book, they are pressure-testing their own first draft and asking readers to help write the final manuscript.”

—Mark O. Winkelman, Senior Director, Goldman Sachs Group, Inc.

“I have long felt that we can do better by using our altruistic resources to build self-sufficiency instead of dependency.  The Social Entrepreneur’s Playbook shows that it can be done and how to do it.”

—Robert B. Goergen, Chairman and CEO, Blyth, Inc.

“MacMillan and Thompson have delivered a powerful set of tools for anyone interested in creating scalable, positive social impact while conserving resources through disciplined entrepreneurship.  The Social Entrepreneur’s Playbook provides a unique and compelling framework for funders, investors, and others who would like to increase the reach, efficacy, and investment transparency of their contributions.”

—Arthur D. Collins Jr., retired Chairman & CEO of Medtronic, Inc., and Senior Advisor to Oak Hill Capital Partners
  • Featured image for article: Wharton Profs Write Playbook on Social Entrepreneurship
    The Wharton Journal, April 01, 2014

    Wharton Profs Write Playbook on Social Entrepreneurship

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    Ashoka, January 31, 2014

    A Pragmatic Playbook for Aspiring Social Entrepreneurs

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  • Featured image for article: The Social Entrepreneur’s Playbook: Pressure Test, Plan, Launch and Scale Your Social Enterprise
    Stanford Social Innovation Review (ssireview.org), January 13, 2014

    The Social Entrepreneur’s Playbook: Pressure Test, Plan, Launch and Scale Your Social Enterprise

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  • Featured image for article: Free Kindle Single Pays Dividends for Wharton Digital Press
    ThinReads, December 12, 2013

    Free Kindle Single Pays Dividends for Wharton Digital Press

    Is Wharton Digital Press’s “The Social Entrepreneur’s Playbook: Pressure Test Your Start-Up Idea” one of the most successful e-book singles of 2013?

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  • Featured image for article: Free Worksheet Companion: The Social Entrepreneur's Playbook
    November 05, 2014

    Free Worksheet Companion: The Social Entrepreneur's Playbook

    Download the free Worksheet Companion to The Social Entrepreneur’s Playbook.

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  • Featured image for article: #FridayReads Ebook Bundle Deal
    October 31, 2014

    #FridayReads Ebook Bundle Deal

    Through Monday, November 3, at 8 am EST, Wharton Digital Press is offering a Social Impact Ebook Bundle for only $4.99.

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  • Featured image for article: New Social Entrepreneurship Course
    August 12, 2014

    New Social Entrepreneurship Course

    Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, are teaching a new free online Coursera course on social entrepreneurship, with Peter Frumkin, director of the University of Pennsylvania’s Center for High Impact Philanthropy. Wharton Digital Press is happy to provide additional information on the course, as well as reading materials for students.

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  • Featured image for article: New Online Coursera Course from The Social Entrepreneur’s Playbook Authors
    August 11, 2014

    New Online Coursera Course from The Social Entrepreneur’s Playbook Authors

    The top 3 reasons you should enroll in the new Social Entrepreneurship course.

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  • View All

3 Ways to Pay It Forward

If you have found The Social Entrepreneur’s Playbook helpful, please consider paying it forward.

  • Provide a Social Entrepreneur You Know with the Ebook: A few ebook retailers will allow you to gift a copy of the book for as little as $6.99. To gift a copy of the ebook, visit Amazon, Apple, or Ebooks.com.
  • Two for One: Buy a copy of the ebook for yourself, and we will distribute a second ebook to an aspiring or active social entrepreneur or impact organization we select when you purchase the Pay It Forward offer at Ganxy.com
  • Share the Message Widely: If you wish to share the ebook with 25 or more people on your team, at an event, or with others, please contact Wharton Digital Press for a simple delivery solution and a 50% discount: $4.99 per ebook.

Just as MacMillan and Thompson developed the book based on reader feedback, they welcome your ideas on how to pay it forward.  Please email the authors at Wharton Digital Press with your feedback and suggestions.

Wishing you all the best with your social enterprise!

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