A Framework for Achieving Superior Rates of Organic Growth in Your Organization

Achieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams struggle to reach their firm’s ambitious growth targets and suffer slow growth. What distinguishes these growth laggards from growth leaders like IBM, Nike, LEGO, American Express, Amazon, and Samsung that realize their full potential for growth?

Wharton professor George S. Day reveals how growth leaders use their innovation prowess to accelerate their growth at a faster rate. In this essential guide, Day shows how to build this prowess by combining discipline in growth-seeking activities with an organizational ability to innovate. He advises managers on how to:

  • Set a growth strategy that is realistic while still stretching the organization
  • Search for the best growth opportunities along the full spectrum of fourteen growth pathways
  • Aim growth-seeking activities toward the creation of new customer value
  • Learn to profit from the uncertainty of innovation by successfully assessing and containing risk
  • Build the organizational muscle to implement an ambitious growth strategy
  • Move faster from ideas to impact

With the strategies, processes, and methods discussed in Innovation Prowess, leaders can build a tested and comprehensive strategy for driving organic growth year after year.

“George Day has captured a concept that is relevant for all companies trying to increase their organic growth rate. His key insight is that growth leaders have developed both discipline and ability. It is akin to having brain and brawn; you have to have both to stay ahead.”

—Vijay Govindarajan, Professor, Tuck at Dartmouth College, and Coauthor, Reverse Innovation

“The book provides a valuable contribution to managing the fuzzy front end of product innovation—to deciding your innovation strategy, picking the most attractive areas to focus on, achieving competitive advantage via the right growth pathways, and driving new products to market. A must-read for every executive interested in fostering their firm’s innovation efforts.”

—Robert G. Cooper, Professor Emeritus, McMaster University, and Creator, Stage-Gate System

“Profitable growth is a priority and challenge for top management. Innovation is critical to sustainable organic growth in organizations. Marketing leaders should and can play a key role in helping drive innovation and growth, and George Day’s book is a little gem of insight and action for deploying successful growth strategies.”

—Dennis Dunlap, Chief Executive Officer, American Marketing Association

“This is the best book on innovation that I have read. As Day illustrates, innovation is messy and multifaceted, but requires a disciplined approach. This book concisely joins the dots of his and others’ experience to help managers create an organization that can repeatedly innovate and challenge itself to change and to create innovation for organic growth. This is done by clearly articulating what makes organizations into repeat innovators as well as the barriers to innovation, and within this, giving managers a set of questions to help them diagnose the innovation capability of their organization. It’s the answers to those questions rather than a template or the latest best practice that will continuously guide teams to improve their innovation prowess. In that way this book should set up a self-sustaining path to create self-sustaining innovation.”

—Robert N. Shaddock, Senior Vice President and Chief Technology Officer, TE Connectivity
  • Featured image for article: 'Innovation Prowess': George S. Day on What Distinguishes Growth Leaders
    Knowledge@Wharton, July 01, 2013

    'Innovation Prowess': George S. Day on What Distinguishes Growth Leaders

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  • Featured image for article: The 3 C’s of Growth Leadership: Culture, Capabilities, and Configuration
    The European Business Review, June 01, 2013

    The 3 C’s of Growth Leadership: Culture, Capabilities, and Configuration

    Read More
  • Featured image for article: Innovation And Workplace Design: Beware These 4 Magic Bullets
    Forbes.com, July 13, 2012

    Innovation And Workplace Design: Beware These 4 Magic Bullets

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  • Featured image for article: Special Offer: Innovation Ebooks
    November 06, 2014

    Special Offer: Innovation Ebooks

    From November 7 through November 23, 2014, download Wharton Digital Press’s ebooks on innovation for 80% off the retail price.

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  • Featured image for article: Special Offer: Innovation Prowess
    April 16, 2013

    Special Offer: Innovation Prowess

    To celebrate today’s publication of George S. Day’s Innovation Prowess: Leadership Strategies for Accelerating Growth, Wharton Digital Press is offering a free ebook with a purchase of the paperback edition.

    Read More
  • Featured image for article: Wharton Digital Press Debuts Wharton Executive Education Essentials Series
    November 03, 2011

    Wharton Digital Press Debuts Wharton Executive Education Essentials Series

    The Aresty Institute of Executive Education partners with Wharton Digital Press to publish the Wharton Executive Education Essentials Series.

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