A Framework for Achieving Superior Rates of Organic Growth in Your Organization
Achieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams struggle to reach their firm’s ambitious growth targets and suffer slow growth. What distinguishes these growth laggards from growth leaders like IBM, Nike, LEGO, American Express, Amazon, and Samsung that realize their full potential for growth?
Wharton professor George S. Day reveals how growth leaders use their innovation prowess to accelerate their growth at a faster rate. In this essential guide, Day shows how to build this prowess by combining discipline in growth-seeking activities with an organizational ability to innovate. He advises managers on how to:
- Set a growth strategy that is realistic while still stretching the organization
- Search for the best growth opportunities along the full spectrum of fourteen growth pathways
- Aim growth-seeking activities toward the creation of new customer value
- Learn to profit from the uncertainty of innovation by successfully assessing and containing risk
- Build the organizational muscle to implement an ambitious growth strategy
- Move faster from ideas to impact
With the strategies, processes, and methods discussed in Innovation Prowess, leaders can build a tested and comprehensive strategy for driving organic growth year after year.
“George Day has captured a concept that is relevant for all companies trying to increase their organic growth rate. His key insight is that growth leaders have developed both discipline and ability. It is akin to having brain and brawn; you have to have both to stay ahead.”
“The book provides a valuable contribution to managing the fuzzy front end of product innovation—to deciding your innovation strategy, picking the most attractive areas to focus on, achieving competitive advantage via the right growth pathways, and driving new products to market. A must-read for every executive interested in fostering their firm’s innovation efforts.”
“Profitable growth is a priority and challenge for top management. Innovation is critical to sustainable organic growth in organizations. Marketing leaders should and can play a key role in helping drive innovation and growth, and George Day’s book is a little gem of insight and action for deploying successful growth strategies.”
“This is the best book on innovation that I have read. As Day illustrates, innovation is messy and multifaceted, but requires a disciplined approach. This book concisely joins the dots of his and others’ experience to help managers create an organization that can repeatedly innovate and challenge itself to change and to create innovation for organic growth. This is done by clearly articulating what makes organizations into repeat innovators as well as the barriers to innovation, and within this, giving managers a set of questions to help them diagnose the innovation capability of their organization. It’s the answers to those questions rather than a template or the latest best practice that will continuously guide teams to improve their innovation prowess. In that way this book should set up a self-sustaining path to create self-sustaining innovation.”
April 16, 2013
Special Offer: Innovation Prowess
To celebrate today’s publication of George S. Day’s Innovation Prowess: Leadership Strategies for Accelerating Growth, Wharton Digital Press is offering a free ebook with a purchase of the paperback edition.
November 03, 2011
Wharton Digital Press Debuts Wharton Executive Education Essentials Series
The Aresty Institute of Executive Education partners with Wharton Digital Press to publish the Wharton Executive Education Essentials Series.
Links for Further Reading
Mack Institute for Innovation Managementhttp://mackinstitute.wharton.upenn.edu/