Wharton Digital Press was established to inspire bold, insightful thinking within the global business community. In the tradition of The Wharton School of the University of Pennsylvania and its online business journal Knowledge@Wharton, Wharton Digital Press uses innovative and interactive digital technologies to help managers meet the challenges of today and tomorrow.
As an entrepreneurial publisher, Wharton Digital Press delivers relevant, accessible, conceptually sound and empirically based business knowledge to readers wherever and whenever they need it. Its format ranges from ebooks and enhanced ebooks to mobile apps and print books available through print-on-demand technology. Directed to a general business audience, the Press’s areas of interest include management and strategy, innovation and entrepreneurship, finance and investment, leadership, marketing, operations, human resources, social responsibility, business-government relations, and more.
GLOBAL LEADER IN BUSINESS
With a reputation for integrity and an analytical approach to knowledge, the Wharton School of the University of Pennsylvania—founded in 1881 as the first collegiate business school—is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. To find out more, visit http://www.wharton.upenn.edu/.
INNOVATIVE DIGITAL PLATFORM
Wharton Digital Press publishes books in a broad range of digital formats. This enables readers to access information when they need it in any format on the device of their choice. In partnership with Wharton Digital Press, Perseus Books Group’s Constellation subsidiary provides distribution to leading retail outlets, from Apple to Amazon to Barnes & Noble and beyond.
AN ESTEEMED COMMUNITY
Wharton Digital Press readers and authors are part of the global Wharton community, which is engaged in an ongoing discussion of stimulating and important business ideas. This community includes more than 2 million subscribers of Knowledge@Wharton; 91,000 alumni; 5,000 active undergraduate, MBA, executive MBA, and doctoral students; and more than 9,000 annual participants in executive education programs. Each ebook is reviewed by an Editorial Board composed of Wharton senior faculty.
PARTNERSHIP WITH AUTHORS
Wharton Digital Press’s author agreement offers an innovative risk-sharing arrangement. Instead of a traditional advance, the author and the Press will share the revenue from sales of the books. With shared risk and shared reward, both parties are fully committed to making the book a success.
TOP-NOTCH MARKETING REACH
Wharton Digital Press works with every author to develop a marketing plan that leverages their contacts and network, as well as traditional and social networking opportunities. Marketing also includes access to a dedicated Wharton network of nearly 2 million students, alumni, and Knowledge@Wharton subscribers.